Mercato Fine Arts Festival 2010 Prospectus

PROSPECTUS

Mercato Fine Arts Festival

March 6 and 7, 2010
Mercato lifestyle center
U.S. 41 and Vanderbilt Beach Rd., North Naples

The Naples Art Association at The von Liebig Art Center is pleased to announce the inaugural Mercato Fine Arts Festival at the Mercato lifestyle center, located at the intersection of Vanderbilt Beach Road and U.S. 41 in North Naples. The juried festival will showcase works in all media by 125 artists from across the country. Anchored by businesses including Whole Foods Market and The Capital Grille, Mercato offers a trend setting, ultra convenient mixed-use lifestyle that combines luxury condo living, high-end retailers, restaurants and a premium movie theater all on one prime site, just minutes from the beach. Festival guests will enjoy not only fine art but fine shopping and dining as well. Festival hours are 10 a.m. to 5 p.m. daily. Entertainment will be provided, and refreshments will be available. A $3 donation benefits the art education and related programs at the art center.

Contact Information:
Marianne Megela, Festivals Director
Naples Art Association at The von Liebig Art Center
PO Box 839
Naples, FL 34106
239-262-6517 x103
Fax: 239-262-5404
Cell: 239-580-7999
festivals@naplesart.org
www.naplesart.org


Important Dates and Deadlines:

  • December 30 - Application Deadline
  • January 11 - Jury Process
  • January 25 - Notification to Artists
  • January 25 - Exhibit Space Fees Deposited
  • February 1 - Artist Welcome Packet Sent out
  • February 8 - Refund Deadline less $25 Admin Fee
  • February 9 - No Refund
  • March 6 & 7 - Mercato Fine Arts Festival

Festival Eligibility
1. Artwork must be original in design and executed by the artist.
2. Art teams and/or collaborators that produce a single product may qualify as a single exhibitor. Such a team may not consist of more than two people. If you enter as an artist team or collaboration, it must be clearly noted on the application and in the artist statement.
3. No work by apprentices or employees will be accepted.
4. Buy/sell vendors are strictly prohibited.
5. Artwork created from commercial molds, kits or other commercial methods or artwork produced in studios involved in volume production will not be permitted.
6. Work made from ready made items like clothing, glassware, furniture, etc. with painted, dyed or added embellishments will not be accepted.
7. No work on display may be copies of masters, advertisements or widely circulated photographs.
8. No posters, laser prints, t-shirts, postcards, calendars or candles will be permitted.

Festival Policies
1. Acceptance is non-transferable.
2. The Mercato Fine Arts Festival is a drug-free and alcohol-free environment.
3. Accepted artists must be present and exhibit during all festival hours. Any artists closing their booth prior to the end of the show will not be permitted to return the next day or in subsequent years.
4. Discount/sales signs, ribbons and awards from other shows are not allowed.
5. Each exhibitor is responsible to collect and remit 6% sales tax to the Florida Department of Revenue.

Reproduction Policy
Fine Art Reproductions must be clearly and individually labeled as a limited edition which is signed and numbered on the front of each piece. The method of reproduction and brief process description should be on the back. Browse bins may be used, but reproductions may not be mixed with originals. Framed reproductions may be hung on one wall not to exceed a total of ten linear feet. No laser prints or photo copies permitted.

Limited Edition Prints Policy
Printed works for which the artist hand manipulates the plates, stones or screens and which have been properly signed and numbered as a limited edition are included in this category. These hand-pulled prints are considered to be originals. Printmakers are encouraged to identify their process.

Jury and Exhibit Space Fees
$35 Jury Fee (non-refundable)
$345 Exhibit Space Fee (deposited upon acceptance)

When applying in two categories, work in each must be substantially different. Separate jury and exhibit space fees, images, SASE’s and COMPLETED and SIGNED applications are required for each category.

Artists applying online at Juried Art Services will be required to send jury and exhibit space fees by check via US mail upon completion of the online application no later than 14 days after the submission of their images. Applications will not be processed until all fees are received. The non-refundable jury fee check will be deposited upon receipt.

All checks are to be made payable to “Naples Art Association” and sent to:
Mercato Festival
PO Box 839
Naples, FL 34106

Exhibit Space
Spaces are 10’ X 10’ and work must be contained within assigned space. You may not infringe on another space physically or audibly. Exhibitors must have a white tent unless exempted by festival director. All tables must be skirted to the ground. Only one artist’s work may be displayed per booth. Artist must keep their area clean and orderly. Double and triple spaces are considered.

Special booth space or special needs requests will be accepted but not guaranteed. We will make every effort to meet all special requests on a first come, first served basis. Additional charges may apply.

During the festival, all exhibits will be visited by a committee member to ensure that they are in compliance with our festival policies. It is our exclusive right and responsibility to remove work that is not in compliance. Non-compliance will result in expulsion and ineligibility for future festival participation. The Mercato Fine Arts Festival is a family-oriented event, and exhibits must be in keeping with this atmosphere. We take pride in our quality and established reputation.

Jury and Selection Process
Our jurors’ panel consists of three independent jurors selected for their in-depth knowledge and experience in multiple mediums. A diversity of backgrounds and skills are sought, including working artists, educators, fine art and craft gallery owners, and museum directors / curators. A new panel of jurors is selected each year to allow for a fresh perspective.

Exhibitor selections are based on quality of workmanship, originality and artistic conception. All applications are assigned a number and are viewed anonymously. The number of artists accepted into each category is based on the number of applicants for the category. The top scoring artists are invited to participate in the show. Selections by the jury are final.

Notification
Acceptance notifications will be emailed by December 28, 2009. Booth fees for accepted artists will be deposited after this date.

Categories
Ceramics, Digital Art, Fiber/Leather, Furniture, Glass, Graphics/Printmaking, Jewelry, Metal, Mixed Media 2D, Mixed Media 3D, Painting, Photography, Sculpture, Wood.

  • Ceramics – Original shaped and fired clay (including earthenware, porcelain, stoneware and terracotta). Non-jewelry. May not be machine-made or mass produced.
  • Digital – Original work created by the artist using a computer, printed with archival quality materials which have been signed and numbered as a limited edition. This category includes scanned images of the artist’s original work that have been significantly manipulated or enhanced into the final piece.
  • Fiber/Leather – Original work created by the artist from fibers or leather including basketry, weaving, quilt making, books, papermaking and fine wearables. No tie dye or factory produced items are permitted.
  • Furniture – Original work in any material which is functional as a piece of furniture.
  • Glass – Original work created in glass by the artist including blown glass, fused glass or stained glass.
  • Graphics/Printmaking – Original two-dimensional work including graphite, charcoal, chalk, pastels, wax crayon, inks, and washes. Also, prints manually created by the artist using plates, stones or screens which have been signed and numbered.
  • Jewelry – All jewelry, whether the work is produced from metal, glass, clay, fiber, paper, plastic or other materials, must be entered in this category. No commercial cast, molds or production studio work is allowed.
  • Metal – Original, non-jewelry metal work created by the artist without use of a production studio.
  • Mixed Media 2D – Includes collage and handmade paper; incorporates more than one type of material and has a relief depth of less than 1/8 inch.
  • Mixed Media 3D – Original, non-functional work which combines more than one material or media and exceeds 1/8 inch depth.
  • Painting – Original, two-dimensional work created with pigment, including oils, acrylics, watercolor, egg tempura, casein, alkud, etc.
  • Photography – Signed prints created by the artist from his/her own original negative or digital files that have been process by that artist or under the artist’s direct supervision.
  • Sculpture – Original three-dimensional work created by shaping stone, wood or any other hard material.
  • Wood – Original hand-tooled, machine worked, built-up, turned or carved work in wood.
Artist Statement
An Artist Statement describing the technique, materials and processes used in the creation of your entire body of work must be included with each entry. Co-artists must describe the collaboration. Every exhibitor should prominently display a copy of their Artist Statement in their exhibition space.

Wait List Policy
A wait list is selected from the jury's scores in each medium, and wait listed artists are invited as cancellations occur in that particular medium. Wait list artists can be accepted up to and on the day of the show and will be notified by phone when a booth becomes available.

Cancellation Policy
Cancellations must be made in written form and submitted by mail or email. Emails should be sent to the Festivals Director at festivals@naplesart.org . A staff member will contact you by email or phone via number listed on your application to verify your cancellation. See refund deadlines below.

Refund
Refunds through December 28, 2009 are less a $25 administrative fee. A 50% refund after December 28. No refund after January 18, 2010. No refunds will be made for any act of God, local authority or weather related cancellations of the event.

No Show Policy
Artists who have not checked in and/or called 239-580-7999 (leave message) by 8 am Saturday (first day of festival) will be considered a NO SHOW, and the assigned space will be forfeited with no refund. Exhibitors who do not show and do not cancel will not be re-invited.

NOTE:
Apply online at Juried Art Services or download the application.